If a brand can afford to sponsor a newspaper column, they need to make it count. That’s why Carphone Warehouse tasked me with writing a weekly column in The Metro.
I had free rein to choose what to write, as long as it was focused on the future of consumer technology. A challenge that required significant research to create original pieces.
And while the column was sponsored, it was still subject to The Metro’s editorial standards. This meant I needed to strike a careful balance between writing something that was commercially valuable and something robust enough for the UK’s highest-circulation print newspaper.
The column was so successful that The Metro continued it even after the sponsorship had ended (albeit with an internal writer).
Gary Neale 