Portfolio

Explore my work

Tired of flat content? This portfolio showcases proven results in B2B and B2C content marketing. Dive into case studies where I used strategic narratives, SEO muscle, and conversion-driven campaigns to fuel brand growth. Ready to dominate your industry with content? Let’s talk.

Thought Leadership

While at PA Consulting, I spearheaded the development of a pioneering quantum technology advisory proposition. Through effective content marketing, we acquired 84 leads in the first 30 days, generated significant sales and built a comprehensive quantum technology offering.

Email Nurture

I implemented a successful email campaign strategy at Russell Reynolds Associates, doubling industry benchmarks for engaging business leaders. By analysing customer data and collaborating with stakeholders, I targeted distinct user segments, resulting in high open and click-through rates.

Newspaper Column

Carphone Warehouse entrusted me to write a weekly column in The Metro, focusing on consumer technology’s future. Despite being sponsored, the content had to meet The Metro’s editorial standards. The column’s success led The Metro to continue it even after the sponsorship ended.

Search Engine Optimisation

Working with an agency, internal teams, and SEMRush, I began strategic SEO efforts at Russell Reynolds Associates. I made a prioritised plan for technical fixes, improved content creation, and adapted key website pages, increasing search traffic by 20% within six months.

User Experience

I improved the UX of 130 websites for Domestic & General, significantly increasing conversion rates. Over 18 months, I studied user journeys, adapted content based on real user feedback, and gained stakeholder buy-in. The result: even the lowest-performing site saw conversion leap from 0.3% to 4.8%.

Content Editing

The WeProtect Global Alliance aligns 280+ members to fight online child abuse. To support this crucial mission, I edited their first ever Global Threat Assessment, a vital document in building international understanding of the issues and how to address them.